DSP
Infrastructure Solution
Equipped with 10+ built-in machine learning models and deep-learning optimization, RixDSP empowers buyers with high-performance ad-delivery tools to maximize overall ROI
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Full-Funnel Attribution & Activity Tracking
RixDSP offers industry-leading behavioral tracking across key conversion milestones—from impressions and clicks to app installs, registrations, and purchases. It also supports customizable deep-event tracking (such as dwell time, read rates, and interaction benchmarks), enabling precise audience insights and continuous campaign optimization
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Personalized Campaign Management
Seamlessly onboard and secure your first-party data, blending it with RixDSP’s full-chain tracking to unlock sophisticated targeting capabilities and maximize ROAS. Our unified dashboard provides a closed-loop workflow spanning creative asset management, precise targeting, real-time tracking, and analytics, allowing you to quickly pivot based on market changes
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Zero Technical Barriers
Our user-friendly, drag-and-drop dashboard allows anyone to manage advertisers, publisher inventory, and data analytics without any engineering background. Launch your proprietary DSP and link up with key demand and supply sources in record time
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Profit Maximization
Empower your bidding strategy with custom pricing controls. Integrating our Smart Profit yield engine (fully supporting CPM, CPC, and CPI transaction models) ensures optimized cost structures and competitive win rates at the best margins
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Product Features
Omnichannel & Multi-Format
Reach audiences seamlessly across mobile and desktop. RixDSP supports diverse ad formats—including display banners, native, interstitials, and high-impact video—to satisfy any campaign KPI.
Predictive Smart Bidding
Powered by proprietary AutoML algorithms that automatically calculate and submit the optimal bid price for maximum campaign win rates at the lowest possible cost
Dynamic User Profiling
Build highly detailed user profiles based on your specific business goals, utilizing custom rules and segments to execute highly targeted ad operations
Pre-Bid Traffic Quality Filtering
Built-in anti-fraud mechanisms block invalid traffic (IVT) and click spam in real time, ensuring clean inventory and protecting your budget
Real-Time Analytics & Optimization Dashboard
Instantly track and optimize active campaigns with live reporting tools to ensure maximum ROI at every step
